2015 Boxing Day Sale


So here’s the deal. For a while now, the idea of a sale has not been sitting all that great with me. It’s not that I don’t think you, the customer, doesn’t deserve one. In fact, it’s the opposite. It’s because I value each and every customer I have, that I have been struggling with how to conduct sales moving forward. (If you’ve been part of The Smallest Tribe for a while now you’ll know that I have done them in the past.) What if you’re the customer that just paid $45 for a tee last weekend at Finders Keepers and two weeks later someone else buys the exact same tee at a heavily discounted price?

What about all the people that pledged to the Kickstarter campaign, who showed me they believed in The Smallest Tribe and it’s ethos by saying, “YES! I love what The Smallest Tribe is all about SO much that I’m going to pay for a shirt that I’ll have to wait at least two months for!”? I just I repay those people who showed such faith by offering that same shirt to anyone and everyone for a reduced price? Gosh that makes me feel so many levels of bad.

And what about all the people who’ve worked so hard to make them? The farmers, the mill workers, the factory workers, the screen printers. A lot of care and effort has gone into making the clothes and I want to mindful of that and limit my contribution to the fast fashion cycle, of charging ahead and discarding what’s ‘left over’.
But then, it is, at the end of the day, fashion. It does tend to have a shelf life. While I purposefully strive to create designs and styles that aren’t trend driven, there’s no getting past the fact that fashion get’s ‘old’. If you could pay $45 for this current release’s shirt, or $45 for one released 9 months ago, 18 months ago, which one are you going to choose? I mean, I know which one I’m buying!

I have been tossing all of this around for months now and I finally have a solution I feel good about. This Boxing Day, the last few pieces from Summer 14/15 and AW 15 will be available, all 30% off. Jumpers, trackies, skirts, shorts, long sleeve shirts, short sleeve shirts, even a few dresses. They’ll be marked down automatically, no code needed. You won’t be able to buy any of the current season stock on sale but of course it will all still be available.

To make sure you’re notified when the sale goes live, you can sign up for the newsletter here, or follow The Smallest Tribe on Instagram here.

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