For the love of childhood.

The delight you feel as you witness their awe and admiration of something you’ve long taken for granted; a handful of trees that becomes an enchanted forest harbouring mystical creatures, a swing that turns them into one of the birds flying overhead, a playground that becomes their ship, defended against enemies at all costs.

The feeling of joy you have when you watch your tiny kiddo accomplish a new task or acquire a new skill.

The knowledge you have on the longest of days with your toddler that one day you’ll long for the days they begged to be carried everywhere.

~

The Smallest Tribe started by accident. I had no plan, no business experience, no background in retail, fashion or design. All I had was an overwhelming belief that childhood was magical. That, and an incredible frustration at the ‘fashion’ that was available for my tiny kiddo. No baby needs denim cargo shorts with 11 pockets.

Fast forward a few years, armed with optimism, persistence and blind faith that it would all work out, now we’re here, about to launch into the next chapter.

A lot has changed since The Smallest Tribe started.

Once, I drew the patterns, designed the artwork, printed the fabric, cut out the pieces and sewed the garments. Now, there’s a whole crew of people who work on producing each collection.

A lot has changed, yes, but somethings will never change. Inkling will always be manufactured fairly, ethically and transparently. Your kiddo’s comfort will always be front and centre in everything we do. A comfy kid, one who is free to move, climb, run, jump, skip and play, always has been, and always will be our goal.